Whether you are an established laboratory supplier, a regional dealer, or an institution seeking direct supply, this page outlines how Zynra classifies distribution partners. All applications are reviewed by our commercial team in Hyderabad.
Authorized National Distributor
Full-line Retrix™ distribution rights across multiple states with dedicated inventory, technical training, and marketing support from Zynra.
- Minimum 3 years chromatography consumables experience
- Warehouse & cold-chain capable storage
- Dedicated applications support contact
- Quarterly business review with Zynra
Regional Distribution Partner
Territory-focused partners covering defined states or metro clusters with stocked fast-moving SKUs and local customer service.
- Assigned territory (state or pharma hub)
- 48-hour delivery commitment to customers
- Access to HPLC, GC columns & consumables
- Co-branded marketing materials provided
Institutional Channel Partner
Supply agreements with universities, CROs, government labs, and large pharma QC departments under institutional pricing frameworks.
- Annual consumption forecast required
- Consolidated billing & CoA documentation
- Method development support available
- Ideal for multi-site laboratory groups
Evaluation & Trial Partner
Entry-level classification for organisations evaluating Retrix™ columns before committing to a formal distribution or supply agreement.
- Complimentary evaluation column programme
- Limited SKU access during trial period
- Technical onboarding from applications team
- Pathway to Tier II or III upon qualification
Classification Comparison
| Capability | Tier I | Tier II | Tier III | Tier IV |
|---|---|---|---|---|
| Full Retrix™ product catalogue | Yes | Yes | Selected SKUs | Evaluation SKUs |
| Pan-India or regional territory | Multi-state | Assigned region | Institution sites | Single site trial |
| Technical training & CoA support | Full | Full | On request | Evaluation support |
| Marketing & co-branding | Yes | Yes | Limited | No |
| Credit & payment terms | Negotiated | Standard | Institutional | Advance payment |